Lenskart Setup 100 more Retail Store, Will Spend 10 Crore on Ads
To strengthen its offline presence, online retailer Lenskart will set up 100 retail stores across the country over the next two years. Lenskart currently has 250 outlets across the country. Lenskart, which offers prescription-based and fashion eyewear, currently has seven stores in places like Chandigarh, Pune, Agartala and Goa under the franchise model.
With a budget of Rs 10 crore, the eyewear retailer has also lined up a fresh advertising campaign.
Peyush Bansal , CEO, Lenskart.com says: “These stores display a large range of eyewear. Customers can choose from them or those available on the website and place orders online from the store, helping us expand our brand not just online but offline as well.”
He further said the move will help tap the Indian eyewear market, which get...