Star India Will Promote Indian Content Internationally Using Hotstar
Media major Star India is quite upbeat over the viewership numbers of Hotstar and gearing up to engage more global audience by placing high quality Indian content on its video streaming platform, said a top official.
Speaking to Pixr8, Star India Managing Director Sanjay Gupta said, "Hotstar is witnessing over 100 million new users coming to the platform every month across the globe."
As part of its strategy to address all age groups, Star is ensuring a strong presence across screens, be it television, iPads or mobile handsets couped with strong content, he explained.
To maintain its leadership position in the digital space, the company is investing heavily on content and has acquired broadcasting rights of the major sporting events such as IPL, Kabbadi apart from adding India-spe...