Amazon Launches Hindi Version of its App and Website
The leading e-commerce platform Amazon has announced the launch of its first Hindi version of the Android app and website. This move has been primarily taken to make deeper footprints into India’s fast-growing e-commerce market, boosting up its battle with Walmart’s Flipkart.
This move clearly signifies the importance of the Indian market in the e-commerce sector. With the addition of Hindi language support, Amazon looks to capture a wider audience in the country. Also, a notable thing is that the app does not need to be updated to make use of this new feature.
“What we believe is, Amazon.in in Hindi is a critical step to actually address the next 100 million customers,” Manish Tiwary, vice president (category management) at Amazon India stated.
The language button now has the option ...