Harley Davidson & Hero MotoCorp collaborate for Indian Market
NEW DELHI, India, Oct. 28, 2020 -- After closing its services in India Harley-Davidson tie-up with Hero MotoCorp, the world’s largest maker of motorcycles and scooters in terms of unit volumes for selling its bikes in India.
Per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles and sell Parts & Accessories and General Merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero MotorCorp’s existing dealership network in India.
As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.
These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in Se...