Hero Cycles Launches 75 New Bike Range For UK Market
Indian owned Hero Cycles which is also world's largest bike manufacturer has launched a keenly anticipated maiden range of bikes on Thursday, May 3 catering to the UK and European market under the new 'Insync' brand in Manchester.
The Insync range of 75 new bikes will mark the first product to be launched by Hero's new design team that is currently operating from the £2 million Hero Cycles Global Design Centre (HGD) in Manchester. The HGD had come to inception on January 2017, following Hero's investment in the Manchester-based distribution house Avocet Sports Limited.
The Ludhiana-headquartered operation is leveraging its UK base as a springboard into mainland Europe integrating cycling into major projects involving traffic management, smart cities and carbon emission reduction.
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