Dutch Brewer Heineken to Acquire Stake in China’s CR Beer
Dutch premium brewer Heineken which is the world’s second-largest beer maker is reportedly acquiring 40 percent stake in China’s CR Beer Co Ltd (China Resources Beer).
According to the statement of CR Beer, the deal is worth $3.1 billion, and post-acquisition, Amsterdam-based Heineken will have a greater access to the network of China's premium beer space and a better understanding of the Chinese market.
CR Beer is the largest brewer in China and is known for manufacturing the best-selling Snow Beer brand. This purpose of the company behind this deal is to further develop and enhance the high-end market of beer in China.
With the help of Heineken's international distribution network, the brewer will be able to boost up the growth of Snow Beer and other brands in the international ...