Grofers Convert 200 stores into its branded outlets
NEW DELHI: Online grocery platform Grofers is working on converting about 200 brick-and-mortar stores into its own branded outlets over the next few months as it looks to expand its business and push its private label of products.
The SoftBank-backed company has been working on the business model for the past few months and has already converted about 100 such 'kirana' outlets.
"We have converted several grocery stores into our own branded offline stores, around 100 kirana stores in Delhi-NCR have been a part of this effort that started somewhere in November last year. Our target is to have 200 such stores in the coming few months," Grofers Vice-President and Head (Offline Business) Yeshu Bansal told Pixr8 News.
Grofers is also keen on expanding this network to southern markets s...