Softbank Backed Online Grocery Platform Grofers Eyes Rs 200cr GMV in Sales
SoftBank-backed Indian based online grocery platform Grofers aims to clock gross merchandise value (GMV) of over Rs 200 crore during its ongoing Grand Orange Bag Days (GOBD) sale.
The company, which is running GOBD from January 19-27, said it has already crossed GMV of Rs 60 crore on the first day of the sale.
GMV is a term used in online retailing to indicate the gross merchandise value of the products sold through the platform over a certain period of time.
"We will exceed Rs 200 crore in GMV during the GOBD. On day 1, our GMV was Rs 60 crore with 76 lakh units being sold," Grofers co-founder and CEO Albinder Dhindsa said.
He added that the company has unveiled a new cashback scheme during the sale called 'Orange Cash'.
"We wanted to reward consumers and drive repeat behav...