Godrej Interio to Launch E-commerce Platform in 2017
Furniture brand Godrej Interio would unveil its own e-commerce platform in India by April 2017 to help customers make choice from a wide range of products.
Godrej Interio, which has entered into a tie-up with Mebelkart, Pepperfry, and Flipkart to serve online customers in the country, has done a three-year-long survey and prepared a roadmap for the purpose, Assistant Vice President, Integrated Marketing Godrej Interio Bedraj Tripathy said today.
"We will have our e-commerce from next April. Though its a very small part of our business, we will soon come up with it," Tripathy said.
However, venturing into e-commerce would have no channels-conflicts, the official said.
"It will be an advantage for the customers. But we have planned it in such a manner that it does not affect our chan...