Tata Cliq Tie-up With Genesis Fashion Brand
Tata Groups upcoming e-commerce platform TataCLiQ.com today entered into a strategic partnership with Genesis Luxury Fashion to sell a wide range of international luxury brands exclusively in India.
Genesis is the marketing and distribution partner for more than 14 international brands, including Burberry, Hugo BOSS, Jimmy Choo, Giorgio Armani, Emporio Armani, Armani Jeans, Canali, Michael Kors and Paul Smith, in India.
This alliance will make TataCLiQ.com the only authorised partner to offer several international luxury brands in India that the Genesis represents, the company said in a statement.
Partnering with Genesis will help TataCLiQ.com get some of these brands online in an authentic and authorised manner to the consumer.
TataCLiQ.com CEO Ashutosh Pandey said: "Together,...