Chinese smartphone companies change marketing strategy after Galwan Valley Clash
Kolkata, June 18, 2020: Chinese handset makers change their Indian marketing strategy after the Indian & Chinese army clash in Galwan valley.
Chinese smartphone makers who command around 70 percent of the market share in India are projecting themselves as Indian brands and selling made-in- India products to ward off any possible backlash on their sales.
While on the other side, South Korean brand Samsung, which is a major competitor, stands to gain if Indian consumers switch their choice on nationalistic grounds.
There have been protests by the Indian people in various parts of the country after the face-off at Galwan valley in eastern Ladakh in which Indian Army personnel was killed by the PLA of China on June 15.
The strategy is likely to be replicated by many handset ma...