Samsung Geared Up To Fend Off Chinese Competitors
Samsung, the South Korean Electronics manufacturer market leader in India’s phone segment, recently affirmed that Samsung’s Indian business did not suffer much damage nor significant market loss after the arrival of Chinese smartphone brands in India. A top Samsung executive stated that the company was well geared to compete with rising competition.
India being the second largest smartphone market and the fastest growing globally, we have extremely aggressive plans for the country,
said Mohandeep Singh, Senior Vice-President, Mobile Business, Samsung India.
In FY17-18, the South Korean phone maker registered 55.2% of market share in the Rs 40,000 and above price segment, according to a GFK report. In March, Samsung registered a staggering 58% market share in that segment.
However,...