Interior Design Startup Furdo Races to Profitability in Under 14 Months
Bangalore-based online interior design platform, Furdo, has achieved what most well-funded startups have struggled to achieve since inception - 'Become Profitable'. Started with an angel investment of $400K, Furdo has been growing at an average of 30% month-on-month since April 2016, that lead to them achieving operational breakeven in September 2016.
The key driver to this breakeven story lies in a single word, that everybody at Furdo across verticals and hierarchies, is asked to internalise - 'IMPACT'.
"We are an impact focused organisation. Maximum impact from minimum effort/spend has always been the primary goal across verticals," says Ishwar Sundararaman, Co-founder & CEO, on the single-most important thing that has been responsible for Furdo's race to profitability.
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