Discovery Acquired Majority Stake in Celebrity Chef Sanjeev Kapoor’s Company
Broadcasting firm Discovery Communications today acquired a majority stake in celebrity chef Sanjeev Kapoor-promoted Turmeric Vision, which owns and operates pay-TV network, FoodFood and its digital products for an undisclosed sum.
"Discoverys investment in FoodFood underscores its strategy to deepen and expand presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands, including TLC and ID," the company said in a statement.
Commenting on the acquisition, Discovery Networks Asia-Pacific President and MD Arthur Bastings said it boosts the companys presence in an important market like India and broadens portfolio by adding a category of content that people love.
"We look forward ...