Infographic: How Domino’s is Winning The Pizza War In India
Domino's Pizza in India is dominating the market. With a 70% share of the pizza market and 16% share of the total QSR (Quick Serve Restaurants) market they are clearly in first place. India's QSR market may reach Rs 25k in the next 5 years.
Studying how Domino's has internationalized for the India is an MBA case study being written daily.
In this article you will see why they are winning:
1. Centralized Management
Domino's in India is run by Jubilant food works as a master franchise (source). This single owner concept is a big reason for speed & success.
In other countries, Domino's has many different store owners that need communication from corporate. In India, corporate communicates only to Jubilant.
They have been able to plan and execute with complete cont...