E-commerce giants like Amazon, Flipkart, Myntra, and Paytm are gearing up to launch their festive sales. CashKaro.com has analyzed past trends to identify marketing strategies that e-commerce websites will use to amplify their sales during this period.
Incentivizing Wallet Payments
By capitalizing on the cashless wave, payment through self-funded mobile wallets has become a widely used strategy. Customers paying through these wallets receive exclusive discounts from e-commerce companies. Recently, Amazon launched its Pay Balance feature which allowed customers to pay instantly with pre-loaded Amazon Pay wallets. As an introductory offer, Amazon gave 15% Cashback of upto Rs. 450 to its Prime Members who paid using Pay Balance. Regular shoppers received 10% Cashback of upto R...