Friday, November 22

Tag: Flipkart Videos

Walmart owned Flipkart will Launch its own Video Streaming Platform
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Walmart owned Flipkart will Launch its own Video Streaming Platform

Upping its ante against rival Amazon, Walmart-backed Flipkart said it will roll out video streaming service and make its platform available in vernacular languages as part of its efforts to woo the next 200 million internet users onto its platform. The video streaming service ‘Flipkart Videos’ will be ad-supported and available free for users on Flipkart’s app. The content available will be a mix of short films, full-length movies and episodic series, and the company is in discussions with content makers to expand the library. The move also assumes significance in view of the upcoming festive season that accounts for a significant share of India’s e-commerce sector’s annual sales volumes. “We have a lot of investment going into this. Apart from shopping, we also want users to spen...