Coca Cola To Launch Its Rani Float Juice Brand in India
Nowadays, the Indian market is becoming inclined towards fruit juices as compared to fizzy drinks. The most recognizable beverage brand Coca-Cola, amid competitive environment is bringing in its acquired juice brand called Rani Float to India which is a fruit-based beverage manufacturer.
“Rani Float has real fruit pieces along with higher juice content, reduced sugar, and real fruit flavor,” said the spokesperson from Coca-Cola India.
The entry of Coca Cola’s Rani in the Indian market is expected to give a very tough competition to the well-known brands such as PepsiCo’s Tropicana, Dabur’s Real, Parle Agro’s Frooti, Paper Boat and Raw Pressery. In 2012, Coca-Cola had earlier acquired 50% equity in Aujan Industries’ beverage business that included brands like Rani Float juice and Barb...