Tuesday, May 7

Tag: Fitbit Blaze and Alta

Fitbit Sold 8.2 Million Activity Trackers in Q4 2015
ANALYSIS

Fitbit Sold 8.2 Million Activity Trackers in Q4 2015

San Francisco-based maker of digital health and fitness products, Fitbit has stated in its fourth quarter earnings report that it sold 8.2 million activity trackers in Q4 2015. it had sold 5.3 million activity trackers in the last quarter. The company also stated that its yearly unit sales nearly doubled to 21.4 million units sold in 2015 from 11 million in 2014. Founded and managed by James Park and Eric Friedman, Fitbit is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. The first of these was the Fitbit Tracker. “We believe we are beginning 2016 with strong customer engagement and retenti...