Fitbit acquisition | Pixr8 News

17th December 2020: Alphabet's Google won EU antitrust approval on December 17 for its $2.1 billion bid for Fitbit after agreeing on restrictions on how it will use customers' health-related data. The deal had triggered criticism from privacy advocates on both sides of the Atlantic, consumer organisations and Google rivals about the company's market power and the use of people's health data in targeted advertising. Fitbit, once the leader in the wearable devices market, has lost market share to Apple, Xiaomi, Samsung and Huawei in recent years. The European Commission said it had agreed concessions with Google, valid for 10 years with the possibility of another 10-year extension, addressing competition concerns, confirming a Reuters story in October. Google will store Fitbit us...

Google has agreed to buy Fitbit for USD 2.1 billion in a move giving the US tech giant entry into the wearable technology space, the two companies announced Friday. The move comes with Google seeking to expand beyond its core business of online search into hardware, and with Fitbit struggling against rivals including Apple. "We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life," Fitbit co-founder and chief executive James Park said in a statement by the two firms announcing the deal. "Google is an ideal partner to advance our mission. Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could n...

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Google wins EU antitrust nod for $2.1 billion Fitbit deal

Google to buy Wearables Maker Fitbit for USD 2.1 billion