festive sale | Pixr8 News

Various companies are taking steps to halt the sale of their products at predatory prices in an effort to curb dilution of their brand equity, prevent cannibalisation of offline sales and thwart efforts to push fake products. With this, some are entering into or strengthening direct selling arrangements with online marketplaces. Companies like Sony, Apple, LG and Eureka Forbes are intensifying these measures after Flipkart and Amazon offered heavy discounts and cashback deals during their festive sales. It has been stated that such measures by companies return after two years. Eureka Forbes has taken legal action against 200 vendors for selling its products at deep discounts on e-commerce websites, warning them against making such unauthorised offers because the company has designate...

The retail giant Amazon is continuing to invest considerable capital into its payments arm Amazon Pay, adding Rs 590 crore in the recent infusion. This move comes just before the festival sale of Amazon. With this, Amazon Pay is expected to offer large cashbacks to customers during the upcoming sales to attract more customers. Also, it may offer affordability products such as debit card EMI and cardless EMI to push sales of high-ticket products. “Our focus is to make digital payments the most trusted, convenient and rewarding choice for customers. We continue to explore ways to do this, in partnership with banks, processors, fintech companies and ecosystem partners,” an Amazon Pay spokesperson said. Along with this, the company also has plans to start selling insurance in India, as pe...

Tag: festive sale

Eureka Forbes & Others Take Steps to Halt Deep Discounting Online

Amazon Pay Gets Huge Investment Ahead of Festive Season