Ferrari | Pixr8 News

NY, 15th Oct 2023: Ferrari, the esteemed Italian luxury sports car manufacturer, has recently made a revolutionary decision to accept cryptocurrency as a form of payment. Initially introduced in the United States and soon to be extended to Europe, this move was prompted by dealers and individual clients who have made significant investments in the world of crypto. Enrico Galliera, the Chief Marketing and Commercial Officer of Ferrari, expressed his enthusiasm for the company's initiative to facilitate the purchase of their luxury vehicles through digital currencies. With a strong customer base already booked for the coming years, Galliera is optimistic about this bold plan, stating, "Our aim is to connect with individuals who may not currently be our clients but have the means to afford...

Sportscar maker Ferrari said Monday it was starting a fashion collaboration with Giorgio Armani as part of its long-awaited strategy to spread its brand to other sectors and squeeze more value out of it. CEO Louis Camilleri told analysts that Ferrari aims to earn 10% of earnings before interest and taxes in seven to 10 years from three new areas like apparel, entertainment and luxury services.The Italian company aims to both increase and retain a greater portion of the 800 million euros (USD 892 million) in products bearing the carmaker's name, the CEO said. "This is not just about profit, this is about enhancing our brand equity and the vitality and vibrancy of the brand," Camilleri said. He said Ferrari will focus the use of its brand, reducing licenses by half and eliminating a...

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Ferrari Embraces Crypto: A Groundbreaking Move in Luxury Sports Car Industry

Ferrari Collaborates with Armani over Merchandise, Entertainment & others