Shoppers Stop Eyes 2 Million Online Users, 15% Online Sales By 2020
Fashion retailer Shoppers Stop is looking at doubling its mobile application downloads to 2 million and 15 per cent sales through its digital touch points by 2020, a senior executive said.
"We are following a four-pronged strategy to grow our business by enhancing the customer experience, offering a wider assortment, leveraging technology and focusing on innovation to meet our 2020 target of 15 per cent sales through digital touch points," Shoppers Stop Customer Care Associate and MD Govind Shrikhande told reporters here.
"Our mobile application, launched six months back, presently has over 9 lakh downloads and we are looking to double that by 2020," he added.
The retail company, which is celebrating its 25th year, presently offers 60 per cent of its products online and plans t...