Facebook Acquired Facial Recognition Startup FacioMetrics To Challenge Snapchat
Social media giant Facebook acquired facial recognition startup FacioMetrics, potentially using the technology for photo or video effects to better challenge rival Snapchat.
"How people share and communicate is changing and things like masks and other effects allow people to express themselves in fun and creative ways," a Facebook spokesperson said in an email.
"We're excited to welcome the FacioMetrics team who will help bring more fun effects to photos and videos and build even more engaging sharing experiences on Facebook." Silicon Valley-based Facebook did not disclose financial terms of the deal to buy FacioMetrics, which was spun out of Carnegie Mellon University in Pennsylvania.
FacioMetrics was founded in 2015 and specializes in using artificial intelligence to give facial...