Saturday, April 20

Tag: Facebook spends

Facebook Hikes Legal and Advertising Expenses in India
INDIA

Facebook Hikes Legal and Advertising Expenses in India

The social networking giant Facebook has doubled its annual spending on legal and advertising expenses and investment in India, underlying the complexity of challenges it faces from regulators to deal with the enormous amounts of incendiary messages exchanged on its platform. The Menlo Park-based company is going through one of its toughest years after its image took a drubbing for privacy breaches and data misuse. In India, the government and regulators are watching how the social-media giant is dealing with privacy concerns, especially when the country goes to the polls next year. For 2017-18, Facebook India’s advertising and promotional spends went up by as much as 122% to Rs 94 crore, while its legal department saw costs shooting up by around 85% to Rs 78 crore. ...