Thursday, April 18

Tag: facebook advertising

Facebook Stop News Headline changes from Advertisers
News

Facebook Stop News Headline changes from Advertisers

Facebook is working to stop advertisers from changing headlines in links to news stories after concerns raised by a British political party's altering of one such link. The leading social network confirmed the internal effort in the face of concerns over a BBC headline altered in an ad to evidently change the tone of an article about British government spending on education. "We are working to put safeguards in place by the end of the year to ensure publishers have control over the way their headlines appear in advertisements," Facebook said in response to an AFP inquiry. The new policy came over complaints that advertisers might be able to deceptively modify the content in news stories shared on the huge social network. A recent Conservative Party Facebook ad "seems to have a...
Google India’s Sales Hits Billion Dollar This Year
BUSINESS

Google India’s Sales Hits Billion Dollar This Year

[dropcap]G[/dropcap]oogle India has crossed $1.11 billion dollar sales mark (turnover of Rs 7,208.9 crore) in the year March, 2017. These figures shows a jump of over 22.1% from the previous year's Rs 5,904 crore. Sales has witnessed an expansion of 44% this fiscal as per the report by TOI. Although the local business of Google India grew at half-a-pace this year in comparison to the last. It's rival Facebook however nearly doubled its revenues in the country indicating preference by marketers to advertise on platforms other than Google. Google also provides other Internet related services in India such as cloud based computing, digital payments etc. but the major revenue comes from its adverting sector where it displays ads next to the search results. Although in various sect...