Thursday, April 25

Tag: facebook ads

Facebook Reveals Data On Copyright And Trademark Complaints
ANALYSIS

Facebook Reveals Data On Copyright And Trademark Complaints

Facebook Inc announced Monday that it removed nearly 3 million posts, including videos, ads and other forms of content, from its services during the first half of 2017 following complaints of counterfeiting and copyright and trademark infringement. The worldwide data on intellectual property-related takedowns is a new disclosure for Facebook as part of its biannual “Transparency Report,” Chris Sonderby, a deputy general counsel at the firm, said in a blog post.  “We believe that sharing information about (intellectual property) reports we receive from rights holders is an important step toward being more open and clear about how we protect the people and businesses that use our services,” Sonderby wrote. The ninth Facebook transparency report also showed that government requests for i...
USA

Twitter To Label Election Ads After U.S. Regulatory Threat

Twitter Inc said on Tuesday it would add labels to election-related advertisements and say who is behind each of them, after a threat of regulation from the United States over the lack of disclosure for political spending on social media. Twitter, acting a month after Facebook Inc launched a similar overhaul of political ads, said in a blog post it would start a website so people could see identities of buyers, targeting demographics and total ad spend by election advertisers. Silicon Valley social media firms and the political ads that run on their websites have generally been free of the disclaimers and other regulatory demands that U.S. authorities impose on television, radio and satellite services. Calls for that to change have grown, however, after Twitter, Facebook and Alpha...
Facebook Tests Splitting Its News Feed Into Two
News

Facebook Tests Splitting Its News Feed Into Two

The Facebook News Feed, the centrepiece of the world’s largest social network service, is a streaming series of posts such as photos from friends, updates from family members, advertisements and material from celebrities or other pages that a user has liked. The test, which is occurring in six smaller countries, now offers two user feeds, according to a statement from the company: one feed focused on friends and family and a second dedicated to the pages that the customer has liked. The change could force those who run pages, everyone from news outlets to musicians to sports teams, to pay to run advertisements if they want to be seen in the feed that is for friends and family. The test is taking place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka, and it will lik...
Facebook Reports Surge in Revenue From Ads
News

Facebook Reports Surge in Revenue From Ads

Social networking giant Facebook has announced an increase of 15 per cent in active users and as a result surge in advertising revenues as well by 57 per cent. "We had a great start to the year. We are focused on our 10-year roadmap to give everyone in the world the power to share anything they want with anyone," said founder and CEO Mark Zuckerberg. Last month, the site announced that it would be letting people order things within its chat services. People can head to the Messenger app and chat to their favourite flower or pizza company, the independent reports. Headquartered in Menlo Park, California, Facebook, Inc. held its initial public offering in February 2012 and began selling stock to the public three months later, reaching an original peak market capitalization of USD 10...