Myntra’s ‘End of Reason Sale’ Clocks 2 Million Product Orders on Day 1
India's biggest fashion shopping sale, the fourth edition of Myntra's 'End of Reason sale', clocked over two million item orders placed by end of day one of the two-day weekend sale.
In the run up to the opening of the sale at 12 am on Saturday, around Rs. 700 crore worth of products were added to the EORS wish list (A special feature offered for EORS-4). The wish list was offered for the first time for short listing of items to go on sale.
Also, the Myntra App was ranked number one on iOS in India across all categories.
Myntra and EORS were among the top searched items on Google and Twitter, with search trends higher than Amazon, during the same period.
"The fourth edition of EORS has received phenomenal response so far. On the first day of the sale, we have seen installation of...