Ad Analytics Startup Edo Raises $12 Million in Series A Funding
US-based ad analytics startup Edo has raised funds amounting to $12 million in Series A funding round. The particular round was led by Breyer Capital.
Along with this, Vista Equity co-founders Robert Smith and Brian Sheth participated in the round, as did WGI Group.
“For more than a decade I’ve watched the data science talent arbitrage transform industries from finance to defense, from transportation to commerce,” Breyer said. “We needed someone to bring these capabilities to bear on the systemic inefficiencies and methodological shortcomings of measurement and analytics in media and advertising.”
On the customer side, Edo is already working with ESPN, Turner, NBCUniversal and Warner Bros. I wondered whether some of the TV networks might have been worried about what Edo would reveal a...