Edgewell to buy shaving startup Harry’s for $1.37 bln
May 9 (Reuters)- Edgewell Personal Care Co, the owner of Schick and Wilkinson razor brands, plans to make an offer to buy U.S.-based shaving startup Harry's for $1.37 billion in a cash-and-stock deal, the New York Times reported on Thursday.
Harry's, founded by Andy Katz-Mayfield and Jeff Raider, is one of the many shaving startups vying for market share in the growing male grooming products arena. The market is currently dominated by Procter & Gamble Co's Gillette and Unilever Plc.
The startup sells razors, shaving creams, lotions, soaps and other grooming products embossed with their quirky hairy elephant logo.
Founders Katz-Mayfield and Raider will run Edgewell's operations in the United States if the deal goes through, according to the newspaper report.
Edgewell Chief E...