Wednesday, November 6

Tag: E-Retailers

Online Companies are Focusing on Unit Economics, Customers: Report
ANALYSIS

Online Companies are Focusing on Unit Economics, Customers: Report

E-Retailers Focusing on turning unit economics positive and customer retention as opposed to the prior focus on gross merchandise value, a recent report said. "We believe this may be a function of limited availability of capital, leading companies to focus on cash generation. Post government regulations that curtailed discounts, companies seem to have done away with the same; most discounts being seen online are being offered by sellers or brands themselves," a study by Kotak Institutional Equities said. Gross merchandise value is the total sales value of goods sold through a marketplace. Most companies surveyed are also evaluating other revenue streams such as advertising and online content to better leverage their platform, it added. Customer retention, recall and loy...