BigBasket Goes Offline, Will Open its Retail Stores
While almost every companies try to move their offline business online, BigBasket is trying the opposite approach. One month after $300 million funding round by Chinese multinational Alibaba, BigBasket is looking to cash in on the offline market by implementing kiosks that will stock fruits, vegetables and other daily grocery items. The offline kiosks will be mostly set up around residential areas and office centers.
BigBasket is looking to further implement themselves in the lives of their customers by putting forward a subscription programme for daily requirements such as milk and bread. This system will also increase the purchasing frequency of the users. They have already started a trial for this new service on a separate app called BB instant.
Hari Menon, founder and CEO of BigB...