McDonald’s Acquires AI startup Dynamic Yield in a $300 million deal
McDonald’s Corporation (McD) has acquired an AI-based startup Dynamic Yield in a $300 million deal.
Dynamic Yield is a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, McDonald’s builds on its first technology acquisition for growth.
McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items. The decision technology can also instantly suggest and display additional items to a customer’s order based on their current selections.
This will enable McDonald’s to be one of the first companies to integrate decision technology into the custome...