Dixon | Pixr8 News

Chinese Smartphone Maker Xiaomi has reportedly entered into a pact with consumer electronics maker Dixon Tech to kick start 55K TV sets production locally every month. While, earlier we had reported about Xiaomi planning to manufacture Mi TV sets in India to amp up Diwali sales, another collaboration with Dixon is a robust move by the company to expand its foothold in the country. Dixon Partnership will likely ensure an August launch “Make in India” Mi TVs. The large scale productions is expected to begin next month at Dixon’s Tirupati plant where 32-inch and 43-inch models will be manufactured. Within the deal, the local production will follow an "open cell" route for which the company will be importing television panels in an open cell state that would involve assembling much be...

Handset maker Gionee will spend around Rs 400 crore on marketing and branding activities over the next few months to capitalise on the festive season demand. The Chinese company, which plans to launch four new smartphones by mid-October, also aims to expand its market share in India to 7-10 per cent by next March. "We had earmarked a budget of Rs 600 crore this year and we have utilised one-third of it till now. About Rs 200 crore will be pumped in the festive season and the remaining amount will be used in the latter part of the fiscal towards various marketing and branding efforts," Gionee India MD and CEO Arvind Vohra said. He added that the company will also launch 4 smartphones, priced between Rs 9,999 and Rs 24,999 by mid-October. Gionee India has also signed up Bollywood act...

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Xiaomi Pacts with Dixon to Produce 55K TV Sets Every Month

Gionee to Spend Rs 400 Cr on Marketing