Friday, June 21

Tag: digital marketing

Hinduja Global Solutions Acquires 57% Stakes in Element Solutions for $5 Mn
ACQUISITION

Hinduja Global Solutions Acquires 57% Stakes in Element Solutions for $5 Mn

Hinduja Global Solutions (HGS) announced that its daughter company Hinduja Global Solutions UK Limited has bought out 57% stake in Element Solutions, which is a digital consulting services company for a $5 million consolidation. The deal is scheduled to be completed in 15 days and will serve to improve the digital marketing and digital experience service of the firm. "Hinduja Global Solutions UK Ltd has today entered into a definitive agreement to acquire 57 per cent equity stake in Element Solutions LLC, USA... Post-acquisition, HGS will add over 75 employees comprising strategic thinkers, digital marketers, user-centric designers, software engineers and developers, of whom 33 are in the US and the rest in India," HGS Chief Executive Officer Partha DeSarkar said. Element Solutions i...
Google India’s Sales Hits Billion Dollar This Year
BUSINESS

Google India’s Sales Hits Billion Dollar This Year

[dropcap]G[/dropcap]oogle India has crossed $1.11 billion dollar sales mark (turnover of Rs 7,208.9 crore) in the year March, 2017. These figures shows a jump of over 22.1% from the previous year's Rs 5,904 crore. Sales has witnessed an expansion of 44% this fiscal as per the report by TOI. Although the local business of Google India grew at half-a-pace this year in comparison to the last. It's rival Facebook however nearly doubled its revenues in the country indicating preference by marketers to advertise on platforms other than Google. Google also provides other Internet related services in India such as cloud based computing, digital payments etc. but the major revenue comes from its adverting sector where it displays ads next to the search results. Although in various sect...
Happiest Minds Acquires USA Based OSSCube
ACQUISITION

Happiest Minds Acquires USA Based OSSCube

Happiest Minds Technologies, a next-generation digital transformation, infrastructure, security and product engineering services company, announced the acquisition of OSSCube, a U.S. based digital transformation company. This acquisition will expand the company's portfolio of transformative offerings in the consulting-led digital space, especially around open source platforms. It will also significantly strengthen the company's ground game in North America, deepen CMO mindshare and build critical mass across the digital offerings stack. OSSCube was founded in 2008 by Lavanya Rastogi and Vineet Agarwal and provides consulting-led digital transformation and modernization services in the fast-growing areas of cloud, big data, e-commerce, enterprise mobility and open source. The firm is hea...
Housing.com & Tata Housing Collaborate To Develop Digital Marketing Platform For Projects
BUSINESS

Housing.com & Tata Housing Collaborate To Develop Digital Marketing Platform For Projects

Realty portal Housing.com has tied up with real estate major Tata Housing to create an exclusive digital marketing platform for the sale of existing inventories and launch of new projects. Housing.com and Tata Housing have formed a partnership as part of which the realty portal would "offer a full stack solution by creating an exclusive integrated pan-India brand platform showcasing their current inventory (premium homes as well as Tata Value Homes) as well as exclusive launch of their upcoming projects." As part of this partnership, Housing.com will implement a wide gamut of solutions that include interactive tools like Virtual Reality, creation of exclusive content through Housing.com design studio, leveraging Housing News, IREF platforms as well as Housing.com events and brand pla...
Zarget Raises $6 Million Series A Funding From Sequoia India
FUNDING

Zarget Raises $6 Million Series A Funding From Sequoia India

Zarget today announced it has raised $6M Series A round of funding, led by Sequoia India, with participation from current investors Accel, and Matrix Partners. The company plans to use funds to scale its marketing automation products and help small businesses easily optimize their web presence in real-time without any coding skills required. With Zarget’s all-in-one platform, any business owner has an easy and affordable way to become an effective digital marketer and improve performance of their websites instantly, without learning how to code or hiring an expensive IT department. Zarget offers all of the capabilities of competing solutions and more – including A/B testing, dynamic heatmaps, funnel analysis, form analytics, and user polls and feedback – but at 10% of the cost, and it’s...
When We Trended on Twitter By Spending Rs. 200!
BLOGS

When We Trended on Twitter By Spending Rs. 200!

I suffer from all sorts of mania — often conflicting, always annoying for others: Chai-o-mania: drinking chai to the point that my stomach cries of acidity. Fitbit-o-mania: completing my daily 8k steps even if that means that I have to run clumsily at 11:45 pm on my arguably fragile terrace. Passion-o-mania: keep talking about that one idea so passionately that everyone around me starts believing in it. List-o-mania: writing everything in the form of lists. And the list goes on!   Some maniacs are short-lived, some last for a few months and some have been there since forever. One such mania is my obsession with lists and striking off an item from the list is my equivalent to the big O. So, it is only right if I say that the bucket list of our one-year-...
Success Story of BDeveloper: A Lucknow Based Outsourcing Firm
Story

Success Story of BDeveloper: A Lucknow Based Outsourcing Firm

The journeys of all start-ups have several common strains and are yet unique in so many ways. Let’s focus on Boomerang Business Developer Services; aka “BDeveloper”, a startup that was formed in 2010 and did the ‘hatke’ thing of moving to a tier II city – from Noida to Lucknow. BDeveloper prides itself in being an extremely cost effective outsourcing option and provides an array of services that can help you in not only starting off but growing and spreading!   Pixr8 spoke to Somil Bhatnagar, the founder of BDeveloper. Here is their story, (more…)
Grow Your Business With The Art of Story-telling – Steve Lazuka
BLOGS

Grow Your Business With The Art of Story-telling – Steve Lazuka

In recent years, content storytelling has provided special value beyond traditional marketing techniques as it allows small business owners to humanize their brand, brings their products and services to life and ultimately increases sales. Every day, users are bombarded with content, consisting, on average, of more than 100,000 words in total, says Digital Marketing Philippines. If you want to stick in your readers’ minds, your content needs to stand out — and one of the best ways to do this is to tell a story. (more…)
Startups Promotion with Internet Marketing in 2015 by Sunita Biddu
BLOGS

Startups Promotion with Internet Marketing in 2015 by Sunita Biddu

With over 243 billion Internet users and 14% growth in 2014, India not only makes the third largest user base in the world but also drove dramatic revolution in business practices and economy. When it comes down to the business world, startups are the closest entities that can benefit the most from this bustling impact of online revolution. There are several startup companies which have turned their small ideas into super revenues by the amazing use of Internet marketing, for example advertising on facebook or other social media platforms. To name a few; Chumbak, Freecharge.in, UrbanLadder, DelhiPedia and more.. So, I am writing this post to share some ideas on how Indian startups can expand using Internet at the fullest. You will be reading what 2015 has in pipeline and what start...