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Hamster Garage acquires YC-backed Swipehouse

13Oct By PriyankaNo Comments

ACQUISITION

Hamster Garage acquires YC-backed Swipehouse

CHICAGO, Oct. 12, 2021-- Hamster Garage, a leading partnerships and affiliate marketing agency has acquired Swipehouse, an influencer marketplace connecting brands and creators. Swipehouse allows influencers and brands to seamlessly match and scale marketing campaigns across a network of thousands of vetted influencers with a combined reach of over 1 billion followers and hundreds of companies. As the marketing landscape continues to evolve with rising costs, privacy concerns and a need to diversify channels, brands want to grow their influencer marketing efforts. Initially built as a social app for creators, Swipehouse has a deals feature that allows influencers to apply to promote brands. Brands can receive submissions, approve or deny applicants, message creators, receive and app...

9Sep By AdityaNo Comments

FUNDING

Email Marketing Service Provider Sarbacane Raises $27 Million in Funding

HEM, France, Sept. 8, 2020 -- New York-based the Sarbacane Group, a publisher of applications for corporate communications raises $27M and takes on a new dimension in the digital marketing segment. Sarbacane group provides email marketing and digital service in Europe. The group built a range of products around its expertise in email marketing, text messaging campaigns, and marketing automation, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020. IDI, one of the leading listed investment companies in France, is investing nearly $10 million in the company alongside the management, under the leadership of founder Mathieu Tarnus, who remains the majority shareholder. This move underpins an ambitious strategy of innovation and external growth The...

27Aug By PriyankaNo Comments

FUNDING

imocha raises pre-series A funding of $600K

PUNE, India, Aug. 26, 2020-- SaaS-based digital skills assessment startup Interview Mocha has secured $600,000 in pre-series A funding from a group of investors, including Freshworks CEO Girish Mathrubootham.Interview Mocha has remained bootstrapped since its founding in 2015 and has revenues of more than $2 million ARR. The startup was founded by former IBM executives Amit Mishra and Sujit Karpe. Other high-profile investors in the round include former Snapdeal CPO and Facebook Director Anand Chandrasekharan, and Vaibhav Domkundwar, CEO of Better Capital. Girish Mathrubootham, CEO of Freshworks, said, "Amit and Sujit have built a solid team, and a product that customers love. The company is already profitable and has a big addressable market." "Talent leaders of global companies ...

24Aug By PriyankaNo Comments

News

NIIT Technologies Renamed itself, Now known as Coforge

NOIDA, India, Aug. 24, 2020-- NIIT Technologies, a leading global IT solutions and services organization has begun operating under a new name Coforge Limited. This renaming initiative reflects both the evolution of the company as well as its vision for the future. Launched in 1981, the firm has over the last three years charted a very high growth and change trajectory. A focus on very select industries, a detailed understanding of the underlying processes of those industries and partnerships with leading platforms provides Coforge with a distinct vantage. Coforge leverages AI, Cloud, and Insight-driven technologies, allied with industry expertise to transform client businesses into intelligent, high growth enterprises. The organization's 11,000+ Employees are the change drive...

BrowserStack Acquires Bay Area Company Percy

10Jul By AdityaNo Comments

ACQUISITION

BrowserStack Acquires Bay Area Company Percy

SAN FRANCISCO, July 10, 2020 -- BrowserStack, the world's leading web and mobile app testing platform, today announced the acquisition of Percy, the leading visual testing and review platform. With this acquisition, developers and quality assurance (QA) teams can run everything from visual tests to manual and automated functional tests on BrowserStack's infrastructure and ship high-quality software at speed. Today, agile teams deploy code to production hundreds of times a day. Maintaining this release velocity without introducing visual bugs is close to impossible. Percy helps teams automate visual testing by capturing screenshots and comparing them against the baseline, and highlighting visual changes. With increased visual coverage, teams can confidently deploy code changes with every...

Cognizant to Acquire Indianapolis based Digital Marketing Firm

23Mar By PriyankaNo Comments

ACQUISITION

Cognizant to Acquire Indianapolis based Digital Marketing Firm

IT firm Cognizant said it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the US. The company did not disclose financial details of the transaction. "Lev helps businesses simplify and modernise their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue," Cognizant said in a statement. The acquisition will help expand Cognizant's Salesforce practice and is expected to close in the first quarter of 2020, subject to meeting of certain closing conditions. Indianapolis based Lev provides strategic consulting, architecture design, technical optimisation and application integration services, the statement said, adding its clients...

Wipro Acquires Washington based Rational Interaction

21Feb By AdityaNo Comments

ACQUISITION

Wipro Acquires Washington based Rational Interaction

Wipro Digital, the digital business unit of IT major Wipro has acquired digital customer experience (CX) firm Rational Interaction. Wipro Digital didn't disclose the acquisition amount. Founded in 2009, Rational Interaction is headquartered in Washington and has over 300 employees. It has offices in Seattle, Bellevue, Dublin, and Sydney. "The acquisition will scale Wipro Digital's offering for Chief Marketing Officers (CMO), connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale," a statement said. Together, the companies will provide bespoke and effective solutions for the marketing suite, it added. Rational Interaction helps brands create sustained CX program success...

28Nov By AdityaNo Comments

ACQUISITION

Tech Mahindra Acquire Digital Agency BORN Group

NEWYORK-- BORN Group, a leading digital transformation agency with a focus on customer experience and enterprise commerce solutions, has been acquired by global technology and services firm Tech Mahindra Ltd. Founded in 2011, Born set forth to create a new-age marketing agency that helped brands adapt to the digital economy. Their vehicle, BORN, grew out of a combination of two acquired firms, Group FMG, a content production house and a NY-based marketing boutique specialized in creative design, Pod1. Since then, BORN has experienced exceptional growth with operations in 8 countries serving over 40 end markets working with a range of enterprise clients. The company is widely recognized and award winning and serves a roster of clients who seek enterprise commerce and experience...

HCL Technologies Selected by Cricket Australia as Digital Technology Partner

20Jun By AnkitaNo Comments

BUSINESS

HCL Technologies Selected by Cricket Australia as Digital Technology Partner

HCL, a leading global technology company, will help the Australian cricket’s governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA’s digital offerings. HCL will implement its Scale Digital methodology to enable Cricket Australia to unite and inspire their cricket community through advanced digital platforms. Cricket Australia selected HCL Technologies following an extensive search for a trusted digital partner that has proven credentials in enabling digital transformation journey for leading global businesses, enhancing ecosystem orchestration, improving business agility and delivering unique experiences to all users and stakeholders. Cricket Australia CE...

Wipro Wins $1.5 Billion Digital Service Contract, The Biggest Contract Ever in The History of Wipro

2Sep By AdityaNo Comments

BUSINESS

Wipro Wins $1.5 Billion Digital Service Contract, The Biggest Contract Ever in The History of Wipro

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading information technology, consulting and business process services company, today announced that it has won a 10-year engagement to provide a comprehensive suite of solutions and services to Lincolnshire, Illinois-based Alight Solutions LLC, a leader in technology-enabled health, wealth, HR and finance solutions. This deal will result in revenues of USD $1.5 to $1.6 billion for Wipro over the tenure. This is Wipro’s largest win to date. This engagement will enable the digital transformation of Alight’s offerings across health, wealth, HR and finance solutions, and enhance the employee experience of Alight’s clients by leveraging Wipro’s industry-leading strengths in digital technologies, cognitive automation and data analyti...

16Apr By Lavina TolaniNo Comments

ANALYSIS

How Cricketers like Virender Sehwag Make Rs 30 Lakh Using Social Media

While he may have retired professionally for over a year now, nonetheless he continues to rule our hearts not only with his masterful strokes but also as a newly found social media entertainer! Yes, we are talking about our very own Viru paaji (nickname). Virender Sehwag the most destructive batsmen to have adorned Indian cricket industry is now making it big in the world of social media with his maiden skill to grab eyeballs through his unconventional, funny and witty Tweets like never before! "I have, in the last six months, made around Rs. 30 lakh through my Tweets", says, a much pleased Sehwag. While people can't stop gushing over his witty tweets, the brands to have not been able to resist the temptation of showcasing him for their brand promotion! Given the magnificent scope of cri...

13Apr By AdityaNo Comments

FUNDING

Digital Marketing Company Raises $20 Million Series B Funding

US based Digital marketing firm Punchh has raised USD 20 million funding in a Series B round led by Sapphire Ventures. Cervin Ventures also participated in this round bringing the total funding close to USD 31 million till date. Company's R&D and development center are based out of Jaipur, India. With the fresh funding round, the team will expand its Punchhs solutions to new industries like health and beauty, convenience stores, and gas stations as well as to roll out predictive marketing capabilities using artificial intelligence and machine learning, it added. Headquartered in Mountain View, CA, Punchh is the world leader in innovative digital marketing products for brick and mortar retailers, combining AI and machine learning technologies, mobile-first expertise, and Omni-C...