Digital Ad Spending in India Will Touched $1 bn in 2017, $11.82 billion in 2020: eMarketer
Digital ad spending in India is forecast to surpass the USD 1-billion mark, accounting for 14.3 per cent of the total media advertisement outlay, in 2017, a report by eMarketer today said.
The report, which pegs the total media advertisement spending to grow to over USD 8.2 billion next year, said advertisers in India will spend more than USD 1.1 billion towards digital advertisement.
"This year, just 12.6 per cent of all advertisement spending will go towards digital. In 2017, digital ad spending in India will surpass USD 1 billion and will amount to 14.3 per cent of total outlays. By 2020, the figure will be 20.2 per cent," it added.
eMarketer estimated that advertisers in India will spend about USD 7.41 billion on paid placements in all media in 2016, up 11.3 per cent over the ...