Swiggy Pumped up to Expand Delivery Diversification Strategy
After all the expansion and growth plans of one of the biggest online food delivery platform Swiggy, the company is all geared up to expand its delivery diversification strategy.
The firm is now planning to start deliveries for various different categories including medicines and grocery and now the company is all set to acquire a bigger portion of the delivery space by increasing the service across the entire hyperlocal delivery market.
“Swiggy is launching a concierge-like service and will enable buying and delivery of products from any store in the city including pharmacies, electronics, groceries and even flower shops, gift shops,” a person familiar to the matter said. “It will also feature a customer-to-customer pick up and drop service. “Swiggy is expecting to grow this busines...