Shahrukh Khan Branded DDecor Launched App and Website, Invested Rs 25 Cr
Home decor and furnishing company DDecor has invested Rs 25 crore in digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years, a senior company executive said.
"We have unveiled a digital product for sellers that will cover 1,000 sales points through the newly launched D-Assist platform. We will extend the digital platform for our designers and architects, and customers by August this year," Ajay Arora, Managing Director of DDecor Home Fabrics said.
"We expect to increase our marketshare to 40 per cent from the present 30 per cent in the next five years through this initiative, which will also help us expand our markets," he added. The company has invested Rs 25 crore in the exercise of digitally integrating...