Tag: data mining

Cambridge Analytica, the British political consulting firm that was severely criticized and blamed responsible for extracting personal information from over 87 million Facebook users for ad targeting during the 2016 US Elections, announced that it was shutting down the company. The company still claims innocence to the allegations but states that the reason for shutting down operations is due to the negative media coverage that made it lose its clientele as well as the excessive legal fees it has to pay due to the scandal it got involved in. “Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, the siege of media coverage has driven away virtually all of the company’s customers and suppliers,” the company released in a statement. “As ...