Indian FMCG Dabur is Ready to Enter Into E-commerce Space
Homegrown FMCG major Dabur is gearing up for a bigger play in the e-commerce segment in India to tap potential of the fast growing sector.
The company which has ventured into online cosmetics and beauty products through NewU, run by its wholly-owned arm H&B Stores, is also working on another platform DaburUveda.com to enhance its presence in the e-commerce space.
"We do see that e-commerce is going to expand in a very big way. Thanks to technical development and increased mobile phone penetration, the e-commerce opportunity is going to be very very big. We feel that it is going to expand further in the middle and long term scenario," Dabur India CFO Lalit Malik said.
Commenting on Daburs activities in the space, he said: "Although we are growing in the e-commerce side,...