Twilio to Acquire Segment for $3.2 billion
SAN FRANCISCO, 12th Oct 2020-- Twilio (NYSE: TWLO) to acquire Segment for approximately $3.2 billion in stock and cash deal. The transaction is expected to close in the fourth quarter of 2020.
“Data silos destroy great customer experiences,” said Jeff Lawson, co-founder, and CEO of Twilio. “Segment lets developers and companies break down those silos and build a complete picture of their customer. Combined with Twilio's Customer Engagement Platform, we can create more personalized, timely, and impactful engagement across customer service, marketing, analytics, product, and sales. We are thrilled to welcome Segment to the Twilio team.”
The businesses that deliver the best experiences are the ones that know their customers well and use customer data to provide more relevant interaction...