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17Oct By Gauri SinghNo Comments

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Netflix Hooks 7 million New Streaming Subscribers

Video streaming service Netflix has hooked 7 million new c from July to September. The record number of additions in the third quarter brought Netflix's customer base to 137 million worldwide, confirming its rank as by far the world's biggest online subscription video service. The company's net income rose to $402.8 million in the third quarter ended Sept. 30, up from $129.6 million a year earlier. Total revenue rose to $4 billion from $2.98 billion a year earlier. The increase in subscribers marked a sharp turnaround from three months ago when investors sent Netflix shares tumbling 14% after it missed Wall Street's subscriber growth targets. "The question at the end of Q2 was whether that miss was an aberration or signs of a longer-term slowdown in the business," said Forrester Res...

ALT Balaji Plans to Invest Rs 500 Crore To Enhance Customer Base

The Balaji Telefilms owned video on demand platform, ALT Balaji has major plans to invest up to Rs 500 crore over the next three years. The Reliance-Jio backed company aims to make its content offerings strong and sturdy. The subscription-based video platform began to operate last year in April and now its objective is to highly increase its customer base and double the number of subscribers from 2.8 million currently to over 8 million by 2021, excluding the Jio customers. "We plan to invest Rs 150-170 crore every year, out of which 70% would be invested in strengthening our content offerings. Over the next 3 years, we plan to invest Rs 450-500 crore," said Nachiket Pantvaidya, CEO of ALTBalaji. The CEO also stated that almost 95 percent of the content on ALT Balaji is original and fu...

How online startups like Quora, reddit and Airbnb acquire their first users

For online startups to gain user traction in any domain is a bumpy ride? There is no rocket science, but a perfect marketing strategy which sometimes works like Dropbox, which goes from 5000 to 75,000 users in one night using a video. Same like Dropbox today we are going to share insightful stories of online startups like Quora, Airbnb etc on "How they able to get such large numbers of users in such little amounts of time". Two online startups giants Quora and reddit solved the "empty site = no users / no users = empty site" problem in the same ways. The founders of both online startups spent the first months filling them with content themselves. On Quora, the founders simply answered and asked lots of questions under their own profiles. But the reddit approach wa...