Saturday, September 23

Tag: customer acquisition

Indian Messenger App Hike Expects 4x growth in 2019
BUSINESS

Indian Messenger App Hike Expects 4x growth in 2019

India's leading messaging app Hike expects four-fold growth in per day customer acquisition rate by the end of 2019 with the launch of its new sticker-based chat app. "There is so much happening in the company that Hike Sticker chat will become one of the two or three products that we have. Today we are adding 50,000 users per day. My goal is to get to a place where we are adding 3-4 times of that (by end of 2019)," Hike founder and CEO Kavin Bharti Mittal said. As part of its strategy to launch multiple apps, Hike on Tuesday unveiled new mobile messaging platform that will be majorly based on chat in the form of stickers. "We have 30,000 stickers. Challenge was to give right stickers to users at right time. We have integrated machine learning in the core of the app which will gi...