Careem Ties up with DCT Abu Dhabi to Create Curated Routes in UAE
Middle East-based cab aggregator Careem has entered into a deal and signed a memorandum of understanding (MoU) with the Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) for the purpose of creating curated routes across the emirate and encourage events in the city.
Careem GCC managing director Bassel Al Nahlaoui and DCT Abu Dhabi undersecretary Saif Saeed Ghobash have signed the agreement. They both will also oversee Careem work with DCT Abu Dhabi to improve customer journeys from Abu Dhabi International Airport and enhance water taxi solutions. Also, they would be looking after the transfer of knowledge and map various data points to better understand commuter behvaiour and create solutions to commuter problems.
“This agreement between our two organisations is in line with ...