Ferrari Embraces Crypto: A Groundbreaking Move in Luxury Sports Car Industry
NY, 15th Oct 2023: Ferrari, the esteemed Italian luxury sports car manufacturer, has recently made a revolutionary decision to accept cryptocurrency as a form of payment. Initially introduced in the United States and soon to be extended to Europe, this move was prompted by dealers and individual clients who have made significant investments in the world of crypto.
Enrico Galliera, the Chief Marketing and Commercial Officer of Ferrari, expressed his enthusiasm for the company's initiative to facilitate the purchase of their luxury vehicles through digital currencies. With a strong customer base already booked for the coming years, Galliera is optimistic about this bold plan, stating, "Our aim is to connect with individuals who may not currently be our clients but have the means to afford...