Facebook Acquired Social Media Content Tracker CrowdTangle
Facebook on Friday announced it has bought startup CrowdTangle, which specializes in tracking hot content on social networks for media agencies and others.
"Publishers around the world turn to CrowdTangle to surface stories that matter, measure their social performance and identify influencers," a Facebook spokesperson said in an email statement to AFP.
"We are excited to work with content tracking team to deliver these, and more insights to more publishers."
CrowdTangle confirmed the acquisition in a message at its website, but neither company disclosed financial terms of the deal. In its press release the company said that its technology helps identify stories picking up traction and influential sources as well as their performance on social networks.
The startup claimed that...