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Sony Generates 1200 Cr Revenue From IPL 9

6Jun By PriyankaNo Comments

BUSINESS

Sony Generates 1200 Cr Revenue From IPL 9

Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs 1,200 crore in advertising revenue from Indian Premier Leagues (IPL) ninth season, a growth of 20 per cent over last year. It had clocked an advertising revenue of Rs 1,000 crore from IPL 8. "We have had a 20 per cent growth in revenue. This was largely based on the change in (advertising) rates," SPN India President Rohit Gupta said. SPN had hiked its advertisement rate by 15 per cent for IPL this year. The spot rate for sponsors was Rs 5.25 lakh. The spot buy rate was Rs 5.75 lakh for standard definition channels, while for HD, price was between Rs 1.50 lakh to Rs 1.80 lakh for 10-seconds. Gupta had earlier said that there was an unprecedented interest from advertisers for this years IPL and it was for...

Times Internet To Acquire Cricket Broadcaster Willow TV

4Mar By NitishNo Comments

ACQUISITION

Times Internet To Acquire Cricket Broadcaster Willow TV

NEW DELHI: Times Internet, the digital venture of the Times of India group, will acquire US-based cricket broadcaster Willow TV International in a USD 100 million (around Rs 673 crore) deal. "Times (Internet) has committed USD 100 million to the purchase of Willow and our primary investment into the business - for rights acquisitions, marketing, and to grow cricket in the US market," Times Internet Director Satyan Gajwani said in a statement. For Times Internet, Willow would complement its own online cricket platform Cricbuzz. "Willow is complimentary to our existing audience and presence with cricbuzz.com, in a market with high-value, affluent consumers with a propensity to pay for content," he added. Named after English willow tree from which cricket bats are made, Willow is ...

23Dec By Press Trust of IndiaNo Comments

News

Harbhajan Singh to invest in Sri Lanka

Harbhajan met Finance Minister Ravi Karunanayake in his office and discussed investment opportunities in Sri Lanka. The star Indian spinner Harbhajan Singh is to invest in Sri Lanka, the Ministry of Finance announced on Wednesday. Harbhajan met Finance Minister Ravi Karunanayake in his office and discussed investment opportunities in Sri Lanka. The Ministry quoted Harbhajan as saying he was looking forward to invest in Sri Lanka given the long standing friendly relations between the two countries. Karunanayake had stressed that his 2016 budget approved in parliament early this week encourages foreign direct investment and Harbhajan's expression of interest was a justification of the budget policy goals on investment.

Innovation the need of the hour for IPL – Lalit modi former IPL Chief

25May By AdityaNo Comments

Entrepreneurs Talk

Innovation the need of the hour for IPL – Lalit modi former IPL Chief

Editor Note: IPL8 comes to end with gaining in popularity, despite the betting controversies that rocked the tournament last year. But the man behind this idea still feels to do some innovations in the current format of IPL to make a better and fresh approach towards its audience and most important popularizing cricket in other countries. Below we post Mr. Lalit modi views about IPL and where its stand for, have a look... There comes a time in every product's lifespan when it needs to reinvent itself. But, unfortunately, Indian Premier League (IPL), my baby has been left to fend for itself by its foster parents. Over the last five seasons, IPL has tried nothing new and has not set any benchmarks for the rest of the world to follow. Instead what we are l...