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Patanjali Considering bidding for IPL Title Sponsorship

10Aug By Press Trust of IndiaNo Comments

INDIA

Patanjali Considering bidding for IPL Title Sponsorship

New Delhi, Aug 10, 2020: Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it. The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products. Confirming the development, Patanjali spokesperson S K Tijarawala said, "We are considering this for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said. However, Tijarawala also added that the company is yet to take a final call on the issue. "We ha...

HCL Technologies Selected by Cricket Australia as Digital Technology Partner

20Jun By AnkitaNo Comments

BUSINESS

HCL Technologies Selected by Cricket Australia as Digital Technology Partner

HCL, a leading global technology company, will help the Australian cricket’s governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA’s digital offerings. HCL will implement its Scale Digital methodology to enable Cricket Australia to unite and inspire their cricket community through advanced digital platforms. Cricket Australia selected HCL Technologies following an extensive search for a trusted digital partner that has proven credentials in enabling digital transformation journey for leading global businesses, enhancing ecosystem orchestration, improving business agility and delivering unique experiences to all users and stakeholders. Cricket Australia C...

Hrithik Roshan Pours $878.2K in Fitness Startup CureFit

24May By Sheldan RungasamyNo Comments

FUNDING

Hrithik Roshan Pours $878.2K in Fitness Startup CureFit

Bengaluru-based fitness startup CureFit recently raised $878.2K from Bollywood star and brand ambassador Hrithik Roshan. MCA filings reveal that the prominent actor invested directly in Cure.Fit as well as through his entity, Extreme Brands. In August 2017, CureFit secured the ‘Krrish’ star as its brand ambassador, signing a five-year contract for a total of $14.63 Mn. CureFit was founded by former Flipkart executives Mukesh Bansal and Ankit Nagori in 2016 and aims at providing a holistic healthcare platform with deep emphasis on mind, body and nutrition. With this ambition to make healthy lifestyle accessible to all, CureFit has effectively integrated physical fitness, mental fitness, healthy eating, and is planning to launch a care section in one app, under Cult.fit, Mind.fit, Eat....

IPL Fails to Drive TV Audience But Wins Big Online

3May By Sheldan RungasamyNo Comments

News

IPL Fails to Drive TV Audience But Wins Big Online

The Indian Premier League (IPL) 2018, currently aired on Star India network, is unable to attract the viewership it recorded for the 2017 season when aired on Sony Pictures Networks India (SPN) channels. Star India network acquired the broadcasting rights of the competition this year after acquiring global media rights for a colossal Rs 16,347.5 crore. According to stats from the Economic Times, the network registered 302.8 million viewers above the age of 20 in India in rural and urban locations throughout 17 live matches. This figure is spread across 10 Star India channels broadcasting the cricket matches, namely, Star Sports 1 (SD+HD), Star Sports (SD+HD), Star Sports 1Tamil, Star Sports Select 1 (SD + HD), Star Suvarna Plus (Kannada), Star Maa Movies (Telegu) and Star Jalsha (Ben...

This is How You Can Advertise Your Platform in IPL 2018 Using Hotstar Adserve

31Mar By Lavina TolaniNo Comments

BUSINESS

This is How You Can Advertise Your Platform in IPL 2018 Using Hotstar Adserve

While Indian Premier League is just around the corner, video streaming service of Star India, Hotstar has launched a self-service ad tool called Hotstar Adserve. This is simply one lucrative opportunity for small-sized advertisers to showcase their advertisements on a well-known platform that attracts massive viewership globally. Star India is the proud digital and television rights holders of the IPL globally after signing a 5-year contract last year for a colossal Rs 6,247.5 crore bid. The cricket tournament is scheduled to begin on 7th April and will be broadcast in six languages, namely Tamil, Telegu, Kannada, Bengali, Hindi, and English. This diversity of languages is an initiative from Hotstar to reach over 700 Mn viewers across digital and television platform during this year’s 6...

10Mar By Sheldan RungasamyNo Comments

BUSINESS

JSW Now 50% Partner in Delhi Daredevils

A day after announcing their captain for the 2018 edition of Vivo Indian Premier League, GMR Group, owners of Delhi Daredevils announced they put ink on paper with JSW sports for an equal (50-50) partnership in their IPL franchise. The amount of the deal, however, remained confidential and the purchase is still subject to approval from the BCCI and other customary conditions proceedings. The IPL Governing Council is scheduled to meet on March 16 to seek into the matter but it only looks like a mere formality before a definitive confirmation. After investing in football, wrestling, and kabaddi, JSW Sports now ventures in the money-laden Indian Premier League following their investment in the Delhi Daredevils. The move does not come as a surprise as Sajjan Jindal's son Parth had previousl...

23Feb By NitishNo Comments

INDIA

When Indian President Played Cricket at UP Investors Summit

iB Cricket , a revolutionary Virtual Reality Cricket Sport (vSport), developed by ProYuga Advanced Technologies was launched in the presence of the Hon’ble President of India Shri Ram Nath Kovind. He played the first ball of iB Cricket, which is going to be released worldwide in April 2018. It was all smiles when President of India plays the first ball of iB Cricket. “Wow, yeh toh badiya hai, kaunsa stadium hai yeh?”, says President Shri. Ram Nath Kovind expressing his amusement after playing iB Cricket. Shri Yogi Adityanath Chief Minister of Uttar Pradesh was also present during the launch. The custom made electronic bat used in the game was also unveiled in the presence of Union Minister Shri Ravi Shankar Prasad, Electronics and IT minister of India who appreciated the tea...

Google Search Trends 2017: Mukesh Ambani Top Trending Business Leader, Sunny Leone Top Trending Entertainer

13Dec By RishabhNo Comments

News

Google Search Trends 2017: Mukesh Ambani Top Trending Business Leader, Sunny Leone Top Trending Entertainer

India's most valued company Reliance Industries Limited chairman Mukesha Ambani and wife Nita Ambani topped the trending business leaders list in Google Search in 2017. The most valued couple is followed by other business leaders who appeared quite frequently in the news of 2017. Azim Premji, chairman of Wipro Limited made it to the third position, followed by Vishal Sikka, Nandan Nilekani, Gautam Adani, Anand Mahindra, Vijay Shekhar Sharma, N. Chandrasekaran and Uday Kotak. Google announced the trending search results on Wednesday. The analytic shows the popular search is different fields such as Bollywood, entertainment, business, songs, lyrics, videos, memes and many more. They can be viewed here! This year, Bollywood and Cricket seemed to dominate the search engine. Bahubali 2...

VIVO Retains IPL Title Sponsorship in Massive Deal

27Jun By Press Trust of IndiaNo Comments

BUSINESS

VIVO Retains IPL Title Sponsorship in Massive Deal

New Delhi, Jun 27 (PTI): Mobile manufacturers VIVO today retained the Indian Premier Leagues title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract. "The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018 - 2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement. The annual break-up of the deal works out a nearly Rs 440 crore per year. The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022. VIVO had he...

Sachin Starts Digital Innings; Launched His App

31Mar By Press Trust of IndiaNo Comments

News

Sachin Starts Digital Innings; Launched His App

Cricket icon Sachin Tendulkar today started his digital innings as a mobile phone app dedicated to him, "100 MB" was launched here. The app is conceptualised and developed by JetSynthesys and has been envisioned by Sachin himself. A song sung by Sachin with the ace singer Sonu Nigam will feature on the app on Sunday at 10 PM. Speaking on the occasion, Sachin said, "Many of you and my friends have asked me what are you going to do in your second innings of life. The first innings went on for 24 years. There are number of things which I am involved in, but something which I am looking forward to starting soon, in fact now, is the digital innings." It will allow me to get closer to my fans. My journey started as a 10-year-old who saw India win the World Cup in 1983, so in...

9Mar By AnkitaNo Comments

News

Oppo Becomes New Sponsor of Indian Cricket, Replaces Star India

Mobile manufacturing company OPPO today became the new sponsor of the Indian cricket team, replacing broadcasting giants Star India. The deal was about 1079 crore for 5 years. Oppo will pay Rs 4.61 crore per bilateral match and Rs 1.56 crore for an ICC event match, while STAR India paid Rs 1.92 crore per bilateral match and Rs 61 lakh for an ICC match. "The Board of Control for Cricket in India (BCCI) is pleased to announce OPPO Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team," the BCCI said in a statement. "The mobile manufacturing giant OPPO's association with BCCI will start from April 2017 for a period of five years," it added. Star India had made it clear that it would not seek a renewal of its sponsorship deal, which was to end next month...

Startup Cricket League- An IPL for Startups in India

18Jul By AdityaNo Comments

News

Startup Cricket League- An IPL for Startups in India

Startup Cricket League, SCL is India's first sporting event which is tailor made for startups to celebrate entrepreneurship and sportsmanship by taking a day off from their everyday problem solving trivium. Everyone loves a good game of cricket. We being Indians are exceptionally crazy about the sport. This craziness when combined with the frenzy and energy of the startup ecosystem gave birth to Startup Cricket League, IPL for Startups in India. The journey of a startup is all about the opportunities. SCL is a platform for Startups to pitch their ideas to the investors and mentors. It is also an expo for Startups to showcase their products to the hot shots of Startup Community and a bigger outreach for your product which it deserves. However, the most interesting highlight of the ev...