Wednesday, November 6

Tag: creativity

Don’t Copy. Be Different. And Your Marketing Will Win.
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Don’t Copy. Be Different. And Your Marketing Will Win.

Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.” Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that is how it works. Until everyone starts doing it. Then, it’s an uphill battle to capture and keep your audience’s attention. In light of this, what’s the savvy business owner supposed to do? Well, rather than scraping the bottom of the marketing barrel, you can use a different strategy altogether. You can zig while everyone else zags. And when you do this, you end up light years ahead your competition. Today, I want show you three easy way to zig with your marketing and ...
4 Ways to Keep Your Team Creatively Inspired
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4 Ways to Keep Your Team Creatively Inspired

One of the biggest challenges chief marketing officers face is ensuring that their teams continue to deliver fresh thinking for their brand. Though many brands lean heavily on agency partners to produce great creative output, this skill should never be entirely outsourced. Related: 5 Key Tips For Starting A Small Business Even if the extent of the creative skill you want your brand manager to exhibit consists simply of recognizing great creative when it presents itself, this individual may be ill equipped to do so if he or she doesn't regularly flex those muscles. Depending on the size of your team or company culture, one or more of the strategies described below could help shake things up at your company and set your team on a path to greater creative thinking. (more…)...